We Are Watching
- Everett Slocum
- Feb 17
- 2 min read
Super Bowl LX Ads
As the new year comes around, so does the Super Bowl - the championship game of the National Football League’s (NFL) annual season. This year’s edition was played between the Seattle Seahawks and the New England Patriots at Levi's Stadium, the home of the San Francisco 49ers, in Santa Clara, Calif. Although the event is centered around football, many at-home viewers enjoy watching ads that play during game breaks. The Super Bowl ads are described as the best ever - with a viewership of 125 million and a price of $10 million for a 30 second ad, big brands are eager to create the most lucrative and attention-grabbing ad. Here are this year’s three best Super Bowl ads.
Squarespace, a website building company, ran a Super Bowl commercial for the 12th year in a row. Starring actor Emma Stone, the ad grabs viewers’ attention with cinematic black and white footage, thrilling music and camera movement reminiscent of a horror movie. In the ad, Stone is unable to create a website with the domain name emmastone.com because it is already taken, causing her to fill with rage and kick her computer repeatedly. The ad ends with a call to action: “Get your domain before you lose it.”
In Pringles’ “Love at First Bite” ad featuring singer Sabrina Carpenter, Carpenter builds a boyfriend out of a red can of Pringles. As romantic music plays, Carpenter and her new boyfriend “Pringeleo” travel together on dates, but the fragile pringles of Pringleleo are constantly being broken and snapped apart. As Carpenter walks out on a red carpet with her arms outstretched towards Pringleleo, a swarm of fans rush to greet her - or so she thinks. Carpenter looks on in horror as Pringleleo is tackled to the ground and eaten by the hungry mob. In an instant, her only true love disappears.
Hellmann's Real Mayonnaise’s Super Bowl ad stars actors Andy Samberg and Elle Fanning. Samberg begins the ad sitting in a chair at a deli with a baloney and mayo sandwich, but he is so enthralled with the bottle of Hellmann’s mayo that he stands up from his table with a guitar and parodies Neil Diamond’s song “Sweet Caroline” as “Meal Diamond,” replacing popular song lyrics with an ode to Hellmann’s mayo. The mood only gets more upbeat as Samberg runs around the deli squirting Hellmann’s mayo onto everyone’s sandwich, including Fanning’s.
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